When I started this brand I had no idea how it would shape my ideas of beauty, femininity and self-empowerment and the complicated relationship most of us have with ourselves.
Swimwear is a next to skin garment that for many is a reminder of how we feel about what we see in the mirror. Perhaps you haven't reached the health goals you were hoping for, or things have changed because of a child or have a scar from a traumatic accident. Whatever the issue, I want to provide women with options that are quality, fit well, will stand the test of time and ultimately, make them feel like the goddesses they are.
Also it’s important as a feminist, that the brand reflects my ideas on creating inspirational imagery of women that is still sexy and feminine but also non-exploitive of the female body. All our models are over the age of 19 and it’s a core value that we celebrate women’s beauty and not objectify her.
“The most rewarding part of what I do is seeing a client cringe in front of the mirror and completely transform before my eyes and leave feeling empowered and confident, not to mention excited to go to the beach.” -Beth Richards
To change the way Women feel about swimwear and to provide confidence and empowerment "one-piece" at a time.
BETH RICHARDS is Quality Modern Swimwear. Made with the highest standards of quality, ethically manufactured in Vancouver, Canada.
Founded in 2011, after a move from Toronto, Beth panicked when she realized she needed a beach wardrobe and faced with the swim options available. She saw opportunity in what was an under serviced customer looking for something more interesting yet minimal made with quality fabric and construction.
ETHICAL (ECO) MANUFACTURING:
All our products are Made in Canada, promoting first-world / non-exploitive wages for all our employees. We ensure working conditions adhere to environmental and labor standards put in place. We aim to have little waste and some garments use recycled materials and dyes.
Fabric Info: Our fabric is High Quality Italian stretch, engineered for athletes meant to endure.
Our base fabric offers 50+ UVB Protection against harmful UV rays.
Mesh: Our mesh fabric should be treated like bare skin – always protect your skin from the sun with sunscreen, long sleeves or protective headwear.
ENVIRONMENT: Making our product in Canada reduces our carbon footprint where we can ensure best practices are being followed and waste is mitigated. We aim to have as little waste as possible.
Small Runs: We produce what we need, keeping production runs controlled to ensure the highest standards of fit, quality and construction are maintained.
WHAT YOU ARE PAYING FOR:
Design: When you invest in a BETH RICHARDS garment you are supporting an independent designer’s innovative ideas. Taking the time to create something unique and beautiful that stands the test of time. As you know many ideas are adopted, there is value in knowing when something is authentic and took time and effort to develop into a wearable product.
Quality: We use the highest quality fabric, lining and elastic and trims imported from Italy and France. Why Europe? They are the experts. Europeans are well known for being innovative in construction and share the same values when it comes to their people and the environment. We know we will always get a premium product as they too adhere to strict quality control guidelines.
We recognize as Canadian’s we are much more fortunate than many women and girls around the world. It’s that and a dash of the punk spirit in me, we started the CENSOR PROJECT.
This project is a not-for-profit project that donates 100% of proceeds to Planned Parenthood and The Gloria Steinem Foundation to help protect and preserve women’s and girls rights across the globe.
To find out more about this project and what it means to me, please click HERE.
We do not pay for promotional influencing as we want authentic experiences with our product. This has been a core value since we started in 2011. We love working with photographers and influencers however will not pay for endorsement or sponsored content.
We would not be here without YOU. From the Beth Richards team, THANK YOU for your ongoing support.