Swimwear is a next to skin garment that for many is a reminder of how we feel about what we see in the mirror. I want to provide women with options that are quality, fit well, will stand the test of time and ultimately, make them feel like the goddesses they are.
As a feminist, it’s important that the brand reflects my ideas on creating inspirational imagery of women that is still strong and feminine but also non-exploitative of the female body.
I hope all of you can see yourselves in every piece and rely on me from season to season to deliver something you love that will last.
We would not be here without you. Thank you for your continued support!
MAKE WAVES!
Objects in mirror are more beautiful than they appear, our vulnerability is strength and out imperfections perfect. It’s not just a swimsuit - it’s an opportunity to change the way women feel about swimwear.
BETH RICHARDS is Quality Modern Swimwear. Made sustainably and with integrity, uses the highest standards of construction and quality, ethically manufactured in Canada.
Our appetite to create new products and buy new products is infinite. The planet’s resources aren’t. But it’s okay because we can have both: new products and a better environment.
Nylon waste, otherwise polluting the Earth, is transformed into ECONYL® regenerated nylon. It’s exactly the same as brand new nylon and can be recycled, recreated and remoulded again and again. That means you can create new products and buy new products without having to use new resources.
WHAT IS ETHICAL AND ECO MANUFACTURING?
All our products are Made in Canada, promoting first-world / non-exploitative living wages for all our employees. We ensure working conditions adhere to environmental and labor standards put in place. We aim to have little waste and some garments use recycled materials and dyes.
Fabric Info: Our fabric is High Quality Italian stretch, 50+ UVB Protection against harmful UV rays. We use many fabrics that use Recycled Polyester, ask us about ECONYL® or read more about it HERE.
Mesh: Our mesh fabric should be treated like bare skin – always protect your skin from the sun with sunscreen, long sleeves or protective headwear.
Sustainability: Making our product in Canada reduces our carbon footprint where we can ensure best practices are being followed and waste is mitigated. We aim to have as little waste as possible by being Carbon Neutral. We produce what we need, keeping production controlled to ensure the highest standards of quality and construction are maintained
What are you paying for?
Design: When you invest in a BETH RICHARDS garment you are supporting an independent designer’s innovative ideas. Taking the time to create something unique and beautiful that stands the test of time. As you know many ideas are adopted, there is value in knowing when something is authentic and took time and effort to develop into a wearable product.
Quality: We use the highest quality fabric, lining and elastic and trims imported from Italy and France. Why Europe? They are the experts. Europeans are well known for being innovative in construction and share the same values when it comes to their people and the environment. We know we will always get a premium product as they too adhere to strict quality control guidelines.
Social Responsibility
We recognize as Canadian’s we are much more fortunate than many women, girls and people around the world. We choose many foundations and charities to support like the YWCA, WWF, BLM and Canada Helps Indigenous Women's Charities among others. Feel free to email us if you have a suggestion or nominated charity to recommend.
We believe in intersectional feminism, and that includes support for Black Lives Matter, Trans Visibility and are opposed to discrimination and hate towards any person on this planet.
Some additional resources: